PIED-DE-POULE is an international beauty salon network operating in 4 countries, 9 cities, and over 20 locations.
Since 2025, the brand has been strengthening its presence in the UK, having already opened a second place here, the Brompton luxury salon. This proves that European-style beauty with Ukrainian roots can win the hearts of even the most demanding clients in the British capital.
Expansion of the PIED-DE-POULE network in London
Key highlights of PIED-DE-POULE’s development in London
The first studio, opened in 2023 on 67 Mortimer Street in the Fitzrovia district, quickly became a go-to destination for those who value innovative styling techniques, comprehensive beauty services, and a high standard of care. Just two years later, in June 2025, the second London salon opened — this time in the prestigious Brompton area, within the South Kensington accessibility, at 62 Old Brompton Street. This move not only reflects the brand’s growing popularity among Londoners but also creates more opportunities for clients looking for a convenient, expert, all-in-one beauty experience.
How the locations were chosen
The PIED-DE-POULE team carefully selected the new addresses. Central London beauty hub offers convenience for busy clients and tourists alike, with business centres, the Underground, shops, and galleries nearby. The salons are open daily, and the staff speaks several languages to ensure a comfortable experience for every guest.
Both salons combine minimalism, modernity, and functionality. The design focuses on natural light, mirrors, and organic materials. The interiors feature a calm, neutral palette of warm beige and sand tones that create a sense of comfort and serenity, with bold blue accents that add modern energy. Soft areas and upholstery include various types of fabric and polyurethane — all pleasant to the touch, durable, and inviting.
How PIED-DE-POULE is shaping beauty standards in London
With its in-house training academy, a unique beauty philosophy, and commitment to the highest standards, PIED-DE-POULE is setting new benchmarks for London’s beauty industry — while also bringing Ukrainian and global beauty trends to the UK. One of the most popular procedures? The Ukrainian manicure: ultra-precise, carefully refined down to the smallest detail, with a flawless shape.
Unique services and technologies at PIED-DE-POULE
The new salon in Brompton will offer new services for this chain, such as various types of massage: from classic to modeling, which will help to take care of your well-being and recover. In particular, Stratosphere machine massage — a modeling massage performed with German equipment that makes the outlines of your muscles clearer. As well as ICOONE — a new generation machine massage that effectively fights swelling, cellulite and fatigue, giving the body its feeling of weightlessness and tonus.
Complex hair colouring techniques: Airtouch and black-to-blonde transformations
The Airtouch technique guarantees a true wow effect — gentle lightening that preserves hair health. The brand also specialises in advanced colour transformations, including from black to blonde — a process only expert-level colourists can deliver. And yes, PIED-DE-POULE has the Fitzrovia hair specialists with the right expertise. 🙂
Time-saving combo services: 2-4 procedures at once
Life in London is fast-paced, so clients often choose to have their services done in 4 or even 6 hands. Styling, manicure, and brow tinting: all at the same time in one chair, without compromising comfort. This approach is ideal for busy clients who value efficiency but won’t settle for less than premium quality.
Professional Dyson equipment and medical-grade sterilisation
All salons are equipped with professional Dyson tools to ensure gentle drying and precise styling. Hygiene is a top priority: we use the IS YESON medical-grade sterilisation system, the same used in dental clinics. Tools are sterilised through multiple stages, sealed in individual pouches, and opened only in front of the client.
