In 2017, in Spain, hair stylist Vladimir Sarbashev presented his own hair colouring technique that created a complex and multifaceted shade. It consisted of dyeing long hair with a bleaching agent, which was separated from short strands by a stream of air.
You’ve probably seen the result of this colouring on Instagram photos: a dark shade in the root zone, which smoothly turns to light at the ends of the hair. This complex hair colouring technique is called AirTouch. Many people are interested in it in 2025. Have you ever wanted to dye your hair using this technique but haven’t decided to do it yet? Here are some frequently asked questions about Air Touch that will help you decide whether to dye or not.
Does AirTouch hair colouring damage the hair much?
Air Touch is a gentle hair colouring technique that is much less damaging than highlights or full bleaching. In most cases, about 30-70% of the hair retains its original colour and is not lightened.
What hair can be coloured with the AirTouch technique?
The AirTouch colouring technique is suitable for almost everyone. It looks good on hair of any length, but it is difficult to convey a smooth colour transition on hair as short as a pixie cut. Hair can be thin or thick, straight or curly, of any colour — from light blonde to dark shades.
The master will not advise AirTouch if the hair is severely damaged or has recently been dyed with henna or basma. The result of lightening is unpredictable. As soon as the hair structure is restored, you can dye it using the AirTouch technique.
Will grey hair be covered up if you dye your hair using the AirTouch technique?
There is no definite answer to this question, because each case is different. A good technician will firstly assess the condition of your hair and the percentage of grey hair, and then advise the best colouring technique for your case. AirTouch can hide grey hair, but only if there is not much of it.
How long will the AirTouch effect last?
Hair colouring gives a lasting result that lasts from 6 to 12 months. After colouring, you need to do a toning treatment every 2–4 months (depending on hair growth). It will help to preserve the bright colour on strands that have already become discoloured.
What care is required after AirTouch hair colouring?
After hair colouring, you should use shampoos, conditioners and thermal protection. The products should be designed for coloured hair.
Is it possible to do AirTouch after keratin straightening?
Any hair colouring after keratin straightening is possible no earlier than 3-4 weeks after keratin straightening. It is better to do AirTouch a few weeks before keratin.
Why is AirTouch hair colouring expensive?
AirTouch is a complex colouring process that requires a highly skilled technician and sometimes involves two specialists. The duration of the procedure depends on the length of the curls. Hair colouring lasts 3–10 hours, while re-tinting (AirTouch correction) is faster. Due to the complexity of the colouring technique, the master has the right to increase the price of services.
What to do if you don’t get the desired result after AirTouch colouring?
AirTouch can be corrected by an experienced technician. To ensure that your expectations match the result, and you do not have to repaint, be responsible when choosing a salon. Check out the portfolio, discuss the desired shade and tell us about the procedures you have recently done to your hair. This will help the master to do the colouring so that you are satisfied with the result.
PIED-DE-POULE salons have masters who are experienced in this technique. If you have been dreaming about AirTouch, it’s time to do it!
