A blow dry is a professional styling service: hair is washed, conditioned, then dried and shaped with a round or flat brush to build volume, smoothness, or texture — no haircutting, no colour involved.
The difference from drying your hair at home comes down to technique. Stylists work in small sections, keeping steady tension on the hair as they dry it. That tension smooths the cuticle and locks the shape in place, which is why a salon blow dry holds its style far longer than a DIY one.
How the service works, step by step:
- Shampoo with professional products
- Conditioning treatment to soften and detangle
- Sectioning the hair for even styling
- Blow-drying with a round or flat brush, section by section
- Finishing products for shine, hold, or frizz control
Many stylists add a relaxing scalp massage during the wash — a small touch that turns the service into a mini spa moment. For a more elaborate finish built around this same technique, see our hairstyling services.
Types of Blow Dry
Not every blow dry aims for the same finish. The main styles:
- Classic / Styling Blow Dry. The base service: wash, condition, and shape into the finish you want (sleek, curly, wavy, or voluminous). Result typically lasts 3–5 days, depending on hair type and aftercare.
- Sleek. Focus on smoothness and shine; a round brush wraps the ends neatly for a polished finish.
- Curly / Wavy. Enhances natural texture using a diffuser or curl-defining techniques.
- Voluminous / Bouncy. Larger brushes and directional airflow lift the roots and build height.
Freshly toned hair reads differently once it’s dried and shaped into place, which is why a blow dry is often booked right after a colour appointment.
Blowdry Express
A shorter, no-wash option for hair that’s already clean — a quick reshape and refresh before an evening out or a same-day touch-up, without the full wash-and-condition routine of a standard appointment.
What Is a Keratin Blowdry?
Also known as a Brazilian Blow Dry, this is a separate, chemical treatment — not to be confused with a standard blow dry.
How it works:
- Hair is thoroughly washed
- A keratin solution is applied strand by strand for even coverage
- The solution is left to work into the hair for up to 15 minutes
- Hair is blow-dried again
- A flat iron seals in the finish for a smooth, glossy result
Keratin blow dries typically last 3–4 months and work well on all hair types — especially frizzy or damaged hair. It’s a popular choice for anyone with hair extensions, since it keeps both natural hair and extensions smooth between salon visits.
Blowdry Men’s Hair
A shorter, simpler service focused on shape and texture rather than length:
- Shape at the Crown. Root lift and directional airflow build texture without adding curl.
- Sleek Short Finish. A flattened, controlled look for cropped cuts and short styles.
- Pre-Event Grooming. A quick shape and finish before an interview, formal occasion, or shoot.
This service pairs well with a fresh men’s haircut for a complete finished look before a big day.
Blast Dry — What’s Included Free of Charge
After a cut or colour, clients are sent home with a blast dry — a quick, complimentary dry to leave the salon without wet hair. This is not a full blow dry: it skips the styling products and shaping technique of the paid service. For a complete style with professional finishing, a full blow dry can be booked separately.
